Introduction
We’re excited to share a behind-the-scenes look at our recent successful sale of a stunning Back Bay condo. Our team’s dedication, strategy, and attention to detail ensured a smooth transaction and a happy client. Here’s how we did it.
Property Overview
Address: 341 Beacon St, #3C, Back Bay, Boston, MA 02116
Type: 1-Bedroom Condo
Listing Price: $989,000
Selling Price: $975,000
Time on Market: 8 days
Type: 1-Bedroom Condo
Listing Price: $989,000
Selling Price: $975,000
Time on Market: 8 days
Initial Consultation and Market Analysis
Our journey began with an in-depth consultation with the condo owner, to understand their goals and timeline. We conducted a comprehensive market analysis to determine the optimal listing price, considering recent sales, market trends, and the unique features of the property. In this case, we recognized that sales of similar units were in the $875k-925k range. We believed this listing represented a superior product, so tested the market at a list price of $989,000 or ~$1,150/sf.
Preparing the Property
- Staging and Interior Enhancements:
We partnered with a professional staging company to highlight the condo’s best features. We’ve worked extensively with Monique and her team, and they do great work at a reasonable price. We also engaged the services of our local handyman and carpenter, Mark Nescio, who added a fresh coat of paint and refinished hardwood flooring to transform the space, making it irresistible to potential buyers. Prior to sale, the seller had contracted out a full gut renovation of the bathroom, which we can’t take credit for, but certainly helped sell the property at a record setting price. - High-Quality Photography and Videography:
We hired a top-notch photographer and videographer to capture the condo’s essence, hat tip to Madore Photography. High-resolution images, floor plans, and a cinematic video provided prospective buyers with an immersive experience.
Strategic Marketing Plan
- Digital Marketing: We leveraged multiple online platforms, including our website, social media channels, and real estate listing sites. Targeted ads reached a wide audience, driving traffic to the property’s listing page.
- Open Houses and Private Showings: We hosted several open houses and private showings, ensuring the property was available for viewing at convenient times for potential buyers.
- Mining for Hard-to-Find Data: We made calls to other brokers in the area to “prime the pump” for active and qualified buyers who’d missed out on similar offerings prior to going on market. This ensured they had proper notice to plan to tour privately and lead to an open house with over 17 interested parties during a 90 minute showing window.
Negotiation and Closing
Our experienced agents handled all negotiations, ensuring our clients received the best possible offer. We coordinated with attorneys, inspectors, and the buyer’s agents to ensure a smooth and timely closing process. We successfully navigated a few unexpected obstacles including an unbeknownst open permit. The previous owner had opened a small permit for adding cabinets that was never closed out over 15 years ago. The buyer didn’t want to close until that permit had been successfully closed. To expedite, we worked with the city’s building inspector who quickly closed it out administratively, allowing us to close without delay.
Client Testimonial
Here’s what our delighted client had to say about their experience:"The team was exceptional from start to finish. Their expertise and dedication made selling my condo a breeze. We couldn’t be happier with the outcome!"Conclusion
Selling a property in the competitive Back Bay market requires a combination of strategy, hard work, and market knowledge. Our team is committed to delivering outstanding results for every client. If you’re considering selling your property, contact us today to learn how we can help you achieve your real estate goals.
